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Netflix has reportedly considered buying theaters to screen its movies

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Netflix is reportedly considering a more drastic plan to get its movies on the big screen: buying theaters. The streaming service was in talks to acquire Mark Cuban’s Landmark Theaters chain but backed out due to the cost, according to a new report from the Los Angeles Times. A source at Variety claims that Netflix isn’t interested in Landmark specifically, but has considered acquiring theatrical space.

Although the two sources who spoke to the Times say that Netflix ultimately killed the deal, the rumors could still be an important indicator of how Netflix imagines its future in the entertainment industry. Even though Netflix has around 125 million paying subscribers, putting it ahead of competitors like Amazon (which recently announced…

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