Drake has destroyed his own single-day streaming record on Apple Music, with his fifth album Scorpion pulling in more than 170 million streams in its first 24 hours, the company tells The Verge. More Life, Drake’s last project, held the previous record with 89.9 million streams in its first day. Apple says Scorpion now holds both the US and global streaming records for the service.
Apple Music was in full promo mode for the release, inserting Drake easter eggs into Siri, and launching a site that lets you make your own Scorpion album cover art with personal photos. The service has longdominated when it comes to first-week streams of major hip hop albums, despite having around 120 million less users than Spotify.