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Zero-rating programs increase wireless data prices, according to new study

A lack of net neutrality rules can have real-world consequences on wireless data prices, according to a new study by Epicenter.works. The new data from dozens of countries in the European Union suggest that when a country allows zero-rating programs, it ends up seeing an increase in wireless prices over time.

Zero-rating programs (like AT&T not counting DirecTV toward a customer’s data usage) can allow people to use specific apps and services without the data used going toward their monthly data caps. At face, it looks like a pretty solid deal for consumers, but in the long run, critics of the programs have suggested that they could end up having anti-competitive effects. This multi-year study by Epicenter.works found that countries that…

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