There are very few companies in the world able to claim a history in the graphics market dating back to the “golden age” of the 90’s. Among the handful of survivors of that era are of course NVIDIA and AMD (formerly ATI), but there is also Imagination Technologies. The company has been around since the early days of graphics accelerators and has seen a shifting industry. In the early to mid-2000’s the company moved away from the desktop space, instead focusing on offering GPU IP optimized for mobile devices.
Today, Imagination is announcing the brand-new “A-Series” GPU architecture, with the company describing the new release the biggest and most important IP launch in 15 years. All of which is quite a grandiose claim that we don’t often see in this industry. We’ll be going dive into the details of what the new “GPU of everything” brings to the table, and how Imagination to raise the bar in the highly competitive mobile GPU market.