Snap Inc has announced that it has partnered with British artist Damien Hirst to launch a new Snapchat lens inspired by Hirst’s spin paintings. The new lens, which is available worldwide, lets Snapchatters create their own spin paintings from the comfort of their own home.
Commenting on the partnership, Damien Hirst said:
“It’s amazing to be working with Snapchat on this totally mega spin art lens and making it possible for millions of people to make their own spin paintings right from their phones. I’m so happy that this partnership also supports Partners in Health, a brilliant and forward-thinking organisation that helps communities in developing countries around the world cope with the devastating impact of COVID-19.”
According to a post on Twitter, the artistic lens will let you tap “more” in order to make a donation to Partners in Health which will subsequently be used to fund the organisation COVID-19 fund.
In its announcement, Snap mentioned that Hirst allowed visitors to an exhibition in 1994 have a go at making their own spin paintings. With the launch of this lens, Hirst and Snap hope to further democratise art by letting everyone make their own creations.