11:58AM EDT – Intel is about to launch Tiger Lake. Follow along with our Live Blog!
11:59AM EDT – Here we go
11:59AM EDT – Greg Bryant on the deck
11:59AM EDT – Helping people connect in the current environment
12:00PM EDT – Challenged ourselves to advance the PC platform
12:00PM EDT – Several new ground breaking updates
12:00PM EDT – Leading the ecosystem
12:00PM EDT – Starting witht he partners
12:00PM EDT – Acer, Microsoft
12:01PM EDT – Best Buy, HP
12:01PM EDT – Shifting to use cases
12:01PM EDT – Dell
12:01PM EDT – Google
12:01PM EDT – Raja Koduri
12:01PM EDT – Samsung
12:01PM EDT – IQIYI
12:01PM EDT – JD.com, Tripwire
12:02PM EDT – Reducing the barrier between the human and the work they’re doing
12:02PM EDT – Adobe, JOYY, IDC
12:02PM EDT – Lenovo
12:02PM EDT – Using new technologies with Intel, stretching the boundaries
12:02PM EDT – ASUS
12:02PM EDT – Working across the industry
12:03PM EDT – ‘World’s Best Processor!’
12:03PM EDT – 9 new SKUs for Tiger Lake
12:03PM EDT – Not an exaggeration
12:03PM EDT – Best Intel CPU Intel has ever built
12:03PM EDT – best CPU on the market
12:03PM EDT – beats the imitators
12:03PM EDT – PC without compromise
12:04PM EDT – New CPU up to 4.8 GHz
12:04PM EDT – New Xe GPU
12:04PM EDT – Industry Leading AI and TB4
12:04PM EDT – Thin and light designs
12:04PM EDT – Samsung system – Tiger Lake plus 5G
12:05PM EDT – ASUS Expertbook – 14inch only 870g
12:05PM EDT – More than 50 new designs in total
12:05PM EDT – 50 designs in market for holiday, over 150+ designs in total
12:05PM EDT – New Branding
12:05PM EDT – 4x faster for content creators
12:05PM EDT – +20% on productivity
12:06PM EDT – Iris Xe graphics, Better than 90% of all discrete GPU notebooks sold last year
12:06PM EDT – Now Boyd Phelps
12:06PM EDT – Redefined 10nm to 10nm SuperFin
12:06PM EDT – CPU redesigned to enable frequency gains
12:07PM EDT – 40nm Poly Pitch ((did he say that?))
12:07PM EDT – Leakage sensitive IPs
12:07PM EDT – lowered voltage across the board
12:07PM EDT – Redefined metal stack
12:08PM EDT – We created magic
12:08PM EDT – much lower voltages
12:08PM EDT – Up to 2x graphics perf
12:08PM EDT – 5x better AI perf
12:09PM EDT – Wi-Fi 6, TB4, USB4
12:09PM EDT – PCIe Gen4 attach up to 32 Gbps (that’s PCIe 4.0 x4)
12:09PM EDT – LPD5 memory controller
12:10PM EDT – Intro video
12:11PM EDT – Not possible with other processors on the market
12:11PM EDT – Now AI and media
12:11PM EDT – Measuring more than benchmarks
12:11PM EDT – actual application performance is critical
12:12PM EDT – Upscaling
12:12PM EDT – comparing to 4800U
12:12PM EDT – Intel is over 200% faster than AMD
12:12PM EDT – Not all cores are created equal
12:13PM EDT – Intel nearly 100% faster in Adobe Export
12:13PM EDT – VCE limited workload
12:13PM EDT – Now Microsoft teams demo
12:13PM EDT – vacuuming in the background
12:14PM EDT – 11th Gen comes with background noise removal
12:14PM EDT – 11th Gen Core is the best at everything you do most
12:14PM EDT – Comparing Intel to AMD
12:14PM EDT – What AMD system is that? Looks like a bulky Lenovo
12:15PM EDT – 11th Gen is better than MX350
12:15PM EDT – Gears Tactics
12:16PM EDT – (It’s worth noting that Gears Tactics doesn’t have a fixed seed benchmark and has +/- 10% variation on a single run)
12:16PM EDT – Up to 2x higher frame rates for ultraportables
12:16PM EDT – Now Project Athena
12:17PM EDT – Innovate beyond the CPU
12:17PM EDT – Set of requirements to be Athena certified
12:18PM EDT – Athena 1.0 had 50+ designs
12:18PM EDT – Not stopping here
12:18PM EDT – 11th Gen core – next gen Athena laptops
12:19PM EDT – 25+ performance and responsiveness tests
12:19PM EDT – 9+ hours on FHD
12:20PM EDT – 4hrs charge in 30 minutes
12:20PM EDT – TB4, Wi-Fi 6 required
12:20PM EDT – The Best laptops available
12:20PM EDT – DJ Diplo to the stage
12:21PM EDT – The laptop is my instrument
12:21PM EDT – Ooooh looks like Intel Evo
12:21PM EDT – New streaming environment for DJs
12:21PM EDT – 20-30k viewers on twitch
12:21PM EDT – Always stay connected to technology
12:22PM EDT – ‘Peace and Love Intel – DJ Diplo’
12:22PM EDT – The most advanced components and technologies
12:22PM EDT – Now PC Gaming
12:22PM EDT – 1.2 B gamers worldwide
12:23PM EDT – Playing popular eSports games on laptops now possible on 11th Gen
12:23PM EDT – Game stream and record on the laptops
12:23PM EDT – The competition can’t keep up despite having more cores
12:24PM EDT – College students need battery life and connectivity speed
12:24PM EDT – Managing tabs and programs at once
12:24PM EDT – Work anywhere you like and never miss a beat
12:24PM EDT – Athena laptops wake in a second
12:25PM EDT – video showing 4K scrubbing for video editing…. but the comment about battery life, not scrubbing perfromance
12:25PM EDT – People don’t use PCs, they try to get stuff done, so we don’t want the PC to be in the way
12:27PM EDT – Now branding
12:27PM EDT – These advancements are leaps due to a new approach to engineering
12:28PM EDT – setting a new bar for laptop experiences without compromise
12:28PM EDT – 11th Gen and Athena are exceptional
12:28PM EDT – Introducing Intel Evo
12:28PM EDT – 1000s of hours of co-engineering
12:28PM EDT – A new marketing campaign with partners
12:28PM EDT – new era for Intel
12:28PM EDT – Embrace the future of our iconic brand
12:29PM EDT – Today is Intel’s 3rd major pivot
12:29PM EDT – requires a new logo
12:29PM EDT – new global brand
12:29PM EDT – (was that an s775 processor)
12:29PM EDT – Entire portfolio gets an updated look, including Xeon and Optane
12:30PM EDT – Only Intel has the unmatched assets to do this
12:30PM EDT – Strong ecosystem partners and thousands of engineers
12:31PM EDT – Evo is a badge to signify the most advanced laptops on the market
12:31PM EDT – Now it’s your turn
12:32PM EDT – Ending video it seems – but it’s such a low bit rate
12:33PM EDT – All the disclaimers
12:33PM EDT – There are some press-only ‘Blueprints’ sessions later today. Let’s see if we get more info from them. Bye for now!