Thought is language based so thought and language divide. Words define one thing from another including good things, good thinking from bad things, bad thinking.
Because we learn to think by the acquisition of vocabulary at an early age words pick up emotional associations the learning of which are not consciously remembered but continue trigger those emotions unconsciously. In this was our belief system can be emotionally directed by the desire for pleasure or the fear of pain. Influencers influence just that, they manipulate the thinking of others either some goal in mind.
The aim can be selfish or altruistic as well as hidden even to the influencer him or her self.
It seems to me that trying to legislate influencers is a fool’s errand. Are we not all just the product of our own culture?
It seems to me then that the only safety from false advertising if you will, or falling for ego driven scams, as a person who was long ago victimized by that very thing is to seek after objective truth with whatever sincerity or inner honesty might have been somehow preserved.
The problem I eye I that it is easy to imagine you have already done this because the ego motivates the effort. The ego loves to flatter itself by being right. He ego will find a way to tell you it has changed, that wht you believe is what is right.
Here and there people experience what might be called ego death that breaks attachment to sacred things. I have my reasons for being influenced to believe it’s true. To know nothing, to have let go of everything, is to know everything. To not think but to live is to be. That a good thing, no? Compassion and love, maybe they are real.